In collaboration with Diorama.eu we worked on the production of Olfactorysignals, an immersive exhibition and fair dedicated to the world of fragrance, hosted by 10corsocomo and curated by System Preferences.
On the first floor, the Project Room showcased a curated selection of artisanal fragrances.
The installation reused furnishing elements designed by 2050+, integrating them with graphic materials, branding elements, and prints.
At the center of the exhibition space stood IGGSBT, an immersive installation by Illya Goldman Gubin and Sissel Tolaas. The work explored the deep connection between scent and memory, offering a multisensory experience that redefined the boundaries of perception.
The installation featured large industrial paper rolls infused with a fragrance created exclusively for the event, which spread throughout the space, transforming it into an ever-evolving olfactory landscape.
Visitors were invited to tear off a portion of the paper roll and take a fragment of the work with them, making the experience interactive and participatory. A living and ever-changing environment, engaging all the senses in a total experience where matter, scent, and memory merge into a single perceptual dimension.
